Saturday, May 16, 2009

Softdrinkkksss


Soft drinks are one of the most popular beverages in the world. It consists of primarily of carbonated water, sugar, and flavourings. Soft drinks rank as America's favorite beverage segment, representing 25% of the total beverage market. Soft drinks roots to extend ancient times. A thousand years ago Greeks and Romans recognized the medicinal value of mineral water and bathed in it for relaxation, a practice that continues to the present. In the late 1700s Europeans and Americans began drinking the sparkling mineral water for its reputed therapeutic benefits. The first imitation mineral water in the U.S. was patented in 1809. It was called "soda water" and consisted of water and sodium bicarbonated mixed with acid to add efferevescne Pharmacists in America and Europe experimented with myriad ingredients in the hope of finding new remedies for various ailments. Already the flavored soda waters were hailed as brain tonics for curing headaches, hangovers, and nervous afflictions.

Flavored soda water gained popularity not only for medicinal benefits but for the refreshing taste as well. Soda water was first sold in glass bottles, filling and capping the gaseous liquid in containers was a difficult process until 1850, when a manual filling and corking machine was successfully designed. The term "soda pop" originated in the 1860s from the popping sound of escaping gas as a soda bottle was opened. Some of the more popular flavors were ginger ale, sarsaparilla, root beer, lemon, and other fruit flavors. Pharmacists in the early 1880s experimented with powerful stimulants to add to soda water, including cola nuts and coca leaves. They were inspired by Bolivian Indian workers who chewed coca leaves to ward off fatigue and by West African workers who chewed cola nuts as a stimulant. Atlanta pharmacist in 1886, John Pemberton, took the fateful step of combining coca with cola, thus creating what would become the world's most famous drink, "Coca-Cola". The beverage was advertised as refreshing as well as therapeutic: "French Wine Cola—Ideal Nerve and Tonic Stimulant."

A few years later, Caleb Bradham, a pharmacist, created "Pepsi-Cola" in North Carolina. The name was a derivation of pepsin an acid that aids digestion, Pepsi did not advertise the beverage as having therapeutic benefits. By the early 20th century, most cola companies focused their advertising on the refreshing aspects of their drinks. When flavoured carbonated drink became popular, manufacturers find an appropriate name for the drinks, some suggested "marble water," "syrup water," and "aerated water." The most appealing name, however, was "soft drink," adapted in the hopes that soft drinks would ultimately supplant the "hard liquor" market.

Soft drinks in 1890 were produced manually, from blowing bottles individually to filling and packaging. The following two decades automated machinery greatly increased the productivity of soft drink plants. The most important development in bottling technology occurred with the invention of the "crown cap" in 1892, which successfully contained the carbon dioxide gas in glass bottles. Soft drink manufacturers have been quick to respond to consumer preferences. In 1962 diet colas were introduced in response to the fashion of thinness for women. In the 1980s the growing health consciousness of the country led to the creation of caffeine-free and low-sodium soft drinks. The 1990s ushered in clear colas that were colorless, caffeine-free, and preservative-free.

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